Maybe it is nothing else but tactic to make us an the media care about complete bullshit!
Continuously bashing a country will also result in the effect to strengthen nationalism in that country! If they continue this for some years, the Russians might vote for someone who swear revenge and calls Putin weak to allow all this aggression...
Maybe this is what the initiators of all this bullshit really want! It works the best when the fake is obvious! The Russians must be really pissed about them.