"Her narrative" and classical narrative are one and the same.

It is the story being told. And also how it is being told. Who is telling it matters as well, right?

Narrative is different from messaging, politics, and even Public Relations. Although great PR has or is attached to a very strong narrative.

If they wanted to, the international alliance of plutocrats and intelligence/defense agencies could just as easily use their near-total control of the narrative to advance the story that Trump is a dangerous Russia hawk who is imperiling the entire world by inflicting insane escalations against a nuclear superpower. They could elicit the exact same panicked emotional response that they are eliciting right now using the exact same media and the exact same factual situation. They wouldn't have to change a single thing except where they place their emphasis in telling the story. The known facts would all remain exactly as they are; all that would have to change is the narrative.