Photobox - The Clue Is In The Name

Adverts for the photo printing site Photobox have been cleared by the Advertising Standards Authority after it received 212 complaints.

Viewers had expressed concern that the three ads, featuring scenes of a family barbeque with parents photographing a boy sitting on a Great Dane, could be harmful to the pet and the child.

One complaint came from the RSPCA.

At no stage did anyone stop to consider that Photobox, being a professional online photo printing company would have doubtless played with the images.

Photobox said the boy and dog were filmed separately and "at no point did the boy actually sit on the dog".

It added that a qualified vet had been present during filming, and provided a certificate to the Advertising Standards Authority (ASA) as proof.

Case dismissed!