What Is Roku, Why Should You Create a Roku Channel and 4 Most Effective Ways to Start Your Channel
What Is Roku?: Roku allows you to stream videos through your television.
Think of a Roku device in the same way you would your smartphone. It allows you to choose, and download, a wide range of apps you can then open and enjoy. But, in the case of Roku, each of these apps is a TV channel you can stream.
Why Should You Create a Roku Channel?: It will allow you to improve the experience of your customers.
Many people already own a Roku device and you will be able to give them a familiar way to interact with your content.
You’ll also have the opportunity to reach a brand new subsection of people; potential customers who are already comfortable streaming content through their televisions, and are looking for more channels to interact with.
If you run a SVOD service, this can be a great way to grow your following.
Ways to Start Your Roku Channel:
There are four ways to create a Roku channel and each method requires a different level of experience and skill (see more details in the article below):
- Roku Direct Publishing
- Instant TV Channel
- Custom Built App
- Lease A Channel
See the full article for more details:
How to Create Your Own Roku Channel (Even If You’re Not a Developer)