Roblox to host its first virtual concert, featuring Lil Nas X

in #roblox4 years ago

lil-nas-x-roblox.jpg

Roblox this morning announced a partnership with Columbia Records that will allow it to bring a virtual concert experience featuring Lil Nas X to its gaming platform. Notably, this will be Roblox’s first-ever virtual concert, and follows similar events that have been held during the pandemic, like the “One World: Together At Home” concert to benefit WHO in April, and Fortnite’s Travis Scott concert hosted in-game, which attracted 12.3 million concurrent players at its peak.

https://steemit.com/lilnas/@lejijev442/lil-nas-x-roblox-virtual-concert
https://mirror1.goldvoice.club/steem/@lejijev442/lil-nas-x-roblox-virtual-concert/
https://steemit.com/lilnas/@lejijev442/roblox-to-stream-the-one-world-together-at-home-benefit-concert-inside-a-virtual-theater
https://mirror1.goldvoice.club/steem/@lejijev442/roblox-to-stream-the-one-world-together-at-home-benefit-concert-inside-a-virtual-theater

The Lil Nas X concert, meanwhile, will be hosted in an online event space custom-designed by Roblox to allow for an immersive experience. There will be several different stages, each inspired by Lil Nas X’s songs and music videos, that will use a variety of technologies, including the latest in shadowing, lighting and physically based rendering (PBR) facial recognition technologies, the company says.

https://twitter.com/roblox_concert
https://twitter.com/LilNasXRoblox

During the concert, Lil Nas X will also perform his new single “Holiday” for the first time live, as well as other popular hits.

https://www.facebook.com/Lil-Nas-X-Roblox-Concert-104176914846437/
https://www.facebook.com/Lil-Nas-X-Roblox-Concert-Live-113321710588233/
https://www.facebook.com/Lil-Nas-X-Roblox-Virtual-Concert-108787704379358
https://www.facebook.com/Lil-Nas-X-Roblox-Virtual-Concert-Live-102066925061702
https://www.facebook.com/Lil-Nas-X-Roblox-Virtual-Concert-Live-Stream-105695308026103
https://www.facebook.com/Watch-Lil-Nas-X-Roblox-Concert-Free-Online-101596531776618
https://www.facebook.com/Lil-Nas-X-Roblo-Event-115339793720430/
https://www.facebook.com/Lil-Nas-X-Roblo-Event-Live-107340557860225/
https://www.facebook.com/Lil-Nas-X-Roblo-Event-Free-Online-109366194321249
https://www.facebook.com/Lil-Nas-X-Roblo-Event-Live-Stream-101270505143019
https://www.facebook.com/Lil-Nas-X-Roblox-107652314494852
https://www.facebook.com/Lil-Nas-X-Roblox-Live-Stream-106518057942392
https://www.facebook.com/Lil-Nas-X-Roblox-Concert-Free-Stream-103849594880111
https://www.facebook.com/Lil-Nas-Roblox-112062294049889
https://www.facebook.com/Lil-Nas-Roblox-Live-101443091792146
https://www.facebook.com/Lil-Nas-Roblox-Live-Stream-104543664809315
https://www.facebook.com/Lil-Nas-X-Plays-Roblox-Live-Stream-107441634515960
https://www.facebook.com/Lil-Nas-X-Concert-Live-Stream-100376105234377
https://www.facebook.com/Lil-Nas-X-Holiday-Live-Stream-110912477498525
https://www.facebook.com/When-Is-The-Lil-Nas-X-Roblox-Concert-108372684422184
https://www.facebook.com/Lil-Nas-Roblox-Concert-free-Stream-116845923567195/
https://www.facebook.com/Lil-Nas-Roblox-Concert-Live-Stream-108805257710808/
https://www.facebook.com/Roblox-Concert-Live-Stream-100528915218557/
https://www.facebook.com/Virtual-Roblox-Concert-Live-Stream-101179525152291/

The event itself will actually be run over three showings, starting with the main event on Saturday, November 14th at 1 PM PST. The Asia showing will follow at 10 PM PST, then the European show will be on Sunday, November 15 at 9 AM PST.

In addition, Roblox and Columbia Records will host a Q&A with Lil Nas X that will be streamed in the concert venue with a preshow at 4 PM on Friday Novemebr 13.

“We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way,” said Jon Vlassopulos, global head of Music at Roblox, in a statement about the event. “This concert with Lil Nas X will transport players and their friends into the Metaverse, and bring to life the future of what immersive, social experiences can look like.”

Ahead of the event, the new concert venue will feature mini games and other activities for players to explore, as well as a virtual store offering exclusive merchandise, like accessories, emotes and Lil Nas X avatar bundles.

“We’re throwing the biggest virtual concert of 2020, and I hope everybody in the world can come check it out,” said Lil Nas X, in a statement. “I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans, and I can’t wait for everyone to see it,” he added.

Roblox has been signaling an interest in expanding its platform beyond gaming in recent months, as the pandemic fueled a jump in monthly users and player spending, as well as a desire for virtual activities in general. The company in July reported it had grown to more than 150 million monthly active users, up from the 115 million it had in February, before the U.S.’s shelter-in-place orders had kicked in.

https://www.facebook.com/Lil-Nas-X-Roblox-Concert-115008813750944
https://www.facebook.com/Lil-Nas-X-Roblox-Concert-Live-109193291004383
https://www.facebook.com/Lil-Nas-Roblox-Live-104543331475532
https://www.facebook.com/Lil-Nas-X-Roblox-108168821108554
https://www.facebook.com/Lil-Nas-X-Roblox-Live-Stream-103530851578146
https://www.facebook.com/Lil-Nas-X-Roblox-Concert-Free-Stream-116339870289298
https://www.facebook.com/Virtual-Roblox-Concert-Live-Stream-100867511850039
https://www.facebook.com/Virtual-Roblox-Concert-109971267593703
https://www.facebook.com/Virtual-Roblox-Concert-Live-100984238504953
https://www.facebook.com/Lil-Nas-X-Holiday-114742370444969
https://www.facebook.com/Lil-Nas-X-Plays-Roblox-103352398262942
https://www.facebook.com/Lil-Nas-X-Plays-Roblox-Live-Stream-106675991259545
https://www.facebook.com/Virtual-Roblox-Concert-Live-Stream-100105475261583
https://www.facebook.com/Lil-Nas-X-Roblox-Concert-112055667385581
https://www.facebook.com/Lil-Nas-X-Roblox-Concert-Live-100782385192208
https://www.facebook.com/Watch-Lil-Nas-X-Roblox-Concert-Free-Online-103881568208796
https://www.facebook.com/Lil-Nas-X-Roblo-Event-109363014321972
https://www.facebook.com/Lil-Nas-X-Roblo-Event-Live-101293841806640
https://www.facebook.com/Lil-Nas-X-Roblo-Event-Live-Stream-102839964982010
https://www.facebook.com/Lil-Nas-X-Roblox-Live-Stream-114863600431423
https://www.facebook.com/Lil-Nas-Roblox-Live-100163218588415
https://www.facebook.com/Lil-Nas-X-Plays-Roblox-Live-106298467964090
https://www.facebook.com/Lil-Nas-X-Concert-Live-Stream-110220494234057
https://www.facebook.com/When-Is-The-Lil-Nas-X-Roblox-Concert-118214186762034/
https://www.facebook.com/Lil-Nas-Roblox-Concert-Live-STream-107686907824073
https://www.facebook.com/Roblox-Concert-Live-Stream-101356975133572
https://www.facebook.com/Virtual-Roblox-Concert-111960637394391
https://www.facebook.com/Virtual-Roblox-Concert-Live-Stream-114270783826671

It also in July launched “Party Place,” a virtual venue focused on hanging out for meetups or birthday parties.

The shift to virtual platforms for socializing has helped boost Roblox revenues, as well.

One third-party estimate, from Sensor Tower, pegged Roblox mobile spending at $94 million in September. It also suggested Roblox had passed $2 billion in spending to date. A more recent report from Safe Betting Sites estimated Roblox players spent $820 million in total from January through September 2020.

The gaming company is poised to IPO, but a date has not been disclosed.

Coin Marketplace

STEEM 0.19
TRX 0.18
JST 0.033
BTC 88172.86
ETH 3116.36
USDT 1.00
SBD 2.77