American Express and Santander team up with Ripple

Ripple has teamed up with American Express and Santander and the price grew like crazy.
People apparently are hyped about this.

Here's what American Express said:

“We’ve already seen evidence that blockchain technology is playing a transformational role in the way customers are served,” said Greg Keeley, executive vice president of global corporate payments at American Express.

“Not only does this partnership with Ripple help decrease the time it takes for international transactions to be processed, it can make our transactions more effective for our customers,” Keeley added.

Official post can be found on the Ripple website here:
https://ripple.com/insights/american-express-joins-ripplenet-giving-visibility-and-speed-to-global-commercial-payments/

What do you guys think? Will the rise continue or is it just a pump and a dump is expected?