Tata, A New Decentralized Instagram Alike Social Media App

With the proliferation of mobile phones, and since Dennis Crowley popularized badges/achievements and notifications, dopamine has taken over the life of many. One of the main dopamine providers online is Instagram.

As the backlash against the poor data practices of several centralized platforms continues, always more people look for alternatives to the Facebook-owned service. I came across the new tata app on ReviewHunt as it was one of the first campaigns the platform offers.

Tata, which has an interesting landing on their homepage, is similar to Instagram but then with improved user discovery and also great topical display/discovery. and with less ads. I encountered exactly zero ads.

Tata offers a clean user experience and was easy to get going with. Like is becoming more and more custom in the world of blockchain, we all love so much, Tata also allows its users to be rewarded in crypto. The platform makes use of the TTC protocol to do so.

Sadly enough, activating earnings requires KYC, something not everyone may want to do. Additionally, downloading a second app (TTC Connect) is required to go through KYC and activate earning.

Where installing a second app is already poor UX, the fact that KYC happens outside of the tata app is not the best user experience either, especially not given that tata is a potentially viral app — due to its limited focus on crypto — and could thus attract more users who don’t really care about crypto. Explaining those people the reasons why KYC/AML is required may be too burdensome a learning process and could hamper its clean experience.

Although I never was the biggest IG user — but remember those days it was a great app because our phone cameras were shit —I enjoyed tata’s “spin on Instagram”. The app, and its users, are still rather niche but there’s a beauty about it already. Beauty in the sense that things are more honest, more natural, less manufactured for dopamine likes... more naive so to say.

tata is still in rather early stage and still needs some polishing left and right but is definitely worth a try for dopamine lovers and life-sharers. Even without any photo filters in the app yet.

tata is available for both iOS and Android and can be downloaded now.

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