I think she'll find it helpful. A lot of what he says has plenty of PR elements as the 2 have disciplines have really started to merge in many senses. He naturally bases his views on established markets in the US where it may be a bit harder to break through while in more emerging markets these tactics will definitely have a stronger impact since hardly anyone makes use of them.

I've taken a few tips from him and can't wait to run with them this year. I'll be documenting it all and will do a post on it once I have enough data