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This was one of the worst ads I've ever seen...

And this is one of the big reasons the Jaguar (and the 7800 and 5200 before it) were failures. Poor marketing. The Jaguar was a capable enough system if developers could have been convinced to develop for it but Atari would have had to do a better job convincing people to buy it.

Unfortunately, that's how it is in the world of business. The worst systems often defeat superior systems simply due to good marketing.

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