Atari Jaguar
Atari Jaguar ad
“Here’s something to gnaw on. The new Jaguar interactive multimedia system has a mind blowing 64 bits of power, compared to a simply 16 bits for the competition. 64 bits means 16 million colors in a 3D world. Breakneck speeds. Cat-like control. And special effects like you see in the movies.
How does it sound? Well, if this ad had a volume button your mother would be yelling at you to turn it down. Car crashes, alien screeches, jet engines and other bone rattling stereo CD quality sounds will make you jump out of your seat.
When you do, make sure to run to the nearest store. Everyone else will be there chomping at the bit to buy one.
What we’re really saying is Jaguar’s 64 bits eats the competition alive. Sink your teeth into it and you’ll see what we mean. Get Bit by Jaguar.”
The Atari Jaguar was Atari’s last attempt at a home console. The Atari Jaguar was released in 1993 and discontinued in 1996 after selling only 250,000 units.
The Jaguar had a lot going for it when it was released. It was the most powerful system available (even if the 64-bits claim was a bit of an exageration… it would more accurately be called a 32-bit system) and it was affordable. However, the multi-chip design made it difficult to program for and there were too few 3rd party releases and without quality software, no system can survive. In addition, the Sega Saturn and Sony PlayStation were released in 1995 and for the most part, these were technically superior systems, easier to program for and had more 3rd party software. Despite the price advantage (the Jaguar was much cheaper at only $149) and the release of a CD peripheral, it just could not compete.
This failure was pretty much the end of Atari. Atari left the home video game market for good and Hasbro Interactive bought out Atari in the late 1990s.
However, the Jaguar lives on. The patents were released to the public domain and homebrew games are still being developed for the console. Jaguar hardware also lived a little longer as the basis for the Atari arcade games Area 51 (1995), Maximum Force (1996) and the combo version (1998).