A Closer Look At The Retail.Global Whitepaper
Retail.Global is an ambitious project that aims to change the way we think about e-commerce. E-commerce has itself been transformative, changing the way we interact with the web and with businesses. But that doesn’t mean that e-commerce is perfect. As small and mid-sized businesses scaled and started to compete on a global scale, they realized that scaling up their e-commerce processes would prove prohibitively expensive. Handling marketplaces, integrations, analytics, and logistics for a global business is complex and costly. Retail.Global’s goal is to lower the cost of managing a global e-commerce operation. Here’s how their whitepaper describes their processes.
What Are The E-commerce Market Problems?
The e-commerce market has a wide range of problems. E-commerce logistics are currently different than logistics for offline retail, for instance. This creates problems in the supply chain from warehouses, stores, and delivery to customers. There are plenty of large software solutions on the market for analytics, but these products are confusing and often aren’t geared towards enhancing the growth of small to mid-sized companies. And that is one of the bigger problems—these offline retailers don’t have the competencies to run online businesses with web and mobile development, digital marketing, and omnichannel customer interactions. Retail.Global solves all of these problems and simplifies the e-commerce process for its users.
The Retail.Global Ecosystem
Retail.Global’s ecosystem works by doing several things at a high level:
• Generating revenue growth from offline and online sales channels
• Using retail stock more efficiently
• Providing local players with access to global markets
• Creating a tokenized loyalty program on the platform
Ultimately, Retail.Global wants a high revenue, high growth environment that is both fast and efficient. It does this by putting all e-commerce solutions under a single platform and adding in blockchain technology.
Use Cases
The Retail.Global whitepaper does a great job of talking about the use cases for their product. Here are several specific uses for the Retail.Global platform:
• A local shoe manufacturer with a local distribution team wants to go global.
• A local team wants to increase local marketing and improve delivery speed and customer support.
• An e-commerce business wants to order goods from China but have them checked for quality
• An e-commerce business or an offline business wants to start a loyalty rewards system for their customers
The loyalty and rewards program is particularly interesting, as platform users can earn RGT tokens as they interact with the e-commerce ecosystem.
The Retail.Global team has already done an amazing job of raising awareness around their project (https://bountyhive.io/join/Retail.Global). But ultimately the Retail.Global team is going to have to bring new users to the platform. That shouldn’t prove too difficult, especially given that the Retail.Global team has already had success with other brands. The team has helped brands like 5pocket, VK, Comma, and Mail.ru expand their e-commerce processes. Now Retail.Global wants to bring their platform to the mainstream market so that all e-commerce businesses can take advantage of the benefits. Few blockchain competitors can match the 6 Retail.Global modules—an online store, supply chain, global commerce, loyalty rewards program, analytics, and an omnichannel business platform. 2018 will be a very interesting year for Retail.Global.
Written by: liveheart
BountyHive ID: liveheart