Restaurants that make money "without selling dishes" make millions of dollars a year "by selling rice.

A 50-square-meter restaurant in taizhou city, jiangsu province,china, instead of making money by selling food, promoted selling rice and achieved an annual turnover of over 1 million yuan.What's going on here?

Make money can copy, set up shop has a way.How to make traditional stores stand out in the competition of numerous armies and horses and realize quick profits?Delivery, restaurants, snacks...All walks of life, there are successful cases can be copied, this column through the analysis of hundreds of successful cases, share for you to seize the market demand, achieve rapid profit method model.
I. background: what is the competitive environment?
In the eyes of many people in traditional industries, opening a restaurant is mainly to earn money by selling food, and the competition is quite fierce. Basically, everyone is trying to do all kinds of dishes well to attract customers, which is also the survival of most restaurants.So what are some innovative ways for restaurants to break through?
Ii. Guidelines: how to implement?
The restaurant has a different model: charge for rice.The rice charge is normal, but it has two kinds of rice, the ordinary one is still 2 yuan per person, and the other kind of rice is 10 yuan per bowl.
The organic rice has a different fragrance, which makes customers want to eat it, so some people are curious to pay 10 yuan for a bowl to taste it.And generally speaking eating is not a person, so as long as a person thinks delicious, a table of people will eat.When it is found that this kind of rice is really delicious, there is a promotion of the two-dimensional code on the table, there is an introduction, you can also buy home delivery, the profit of this kind of rice is relatively high, the restaurant from the collection of cooperation fees.
Iii. Methods: what is the specific mode?
(1) find high-quality promotion products: not only high-quality rice, other suitable quality dishes, drinks can be promoted projects, but also can be constantly enriched and updated to build a peripheral brand related to eating;
(2) find out the way to attract customers: through regular development of various preferential activities, send coupons, dishes discount, bundled discount and other activities, to promote new products;
(3) to expand the surrounding brand promotion: high-quality rice restaurants into their brand stores, a penny does not need to invest, to obtain a large number of sales channels, the use of these accurate user drainage, easy to sell.
Iv. Difficulties: what should I pay attention to?
a. Promote products that are truly appealing.Like this restaurant, as long as it attracts users in, there is a rice as the back end can automatically make more money, of course, want to play well, there are a lot of details, need to plan.
b. Resource integration should be accurate to people.You can also be the resource integrator, putting these restaurants together, but with vertical precision, you can go directly to the organic rice base and make a lot of money for yourself.
v. Revelation: who can copy its pattern?
We can say this kind of mode for "selling peripheral products", but those who can drainage of shops, such as restaurant, supermarket, etc., can try to create super peripheral products, can be contracted to do shop already, also can do integration link of ecosystem, have to do is nothing but a variety of promotion, does not increase much cost and difficulty.
This case is about rice docking restaurants, restaurants directly cross the border to make money.The case is not complicated, and similar cases can be seen in many places. For example, the business of recharge in the convenience store itself is not their business, because they can gather popularity, so these businesses automatically come to cooperate.