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RE: Why Distributed Reputation is Immune to Sybil Attack.
This is basically the same idea as Larry Page's PageRank for websites.
In his model, each link from one HTML document to another was like a vote of confidence.
Over the years that has been refined to include how relevant one thing is to another, the authority each party has in general as well as on the specific topic.
So all I need to do is apply my SEO skills to steem?!? Done!!!
The analogy holds, yes.
In SEO, you are trying to give the SE what it wants. You want to be a trusted source that is promoted by the search engine. The same holds true under this kind of reputation system.
Your on-page SEO is sculpted to showcase domain expertise and a lot of it. Similarly, in this rep system, you would want to publish content that makes others view you as a trusted source in whatever area it is you are publishing in. You also don't want to spend that trust by linking to a bad source.
Your off-page SEO is an even stronger analogy. The Sybil attack that @edicted is talking about is, in SEO-terms, a low-quality PBN. Just spinning up a thousand accounts or a thousand blogs and linking back to yourself does not work because those feeder accounts don't have any authority on their own.
The side effect of this is that high-quality, relevant PBNs are still effective and worth a lot of money. In this new rep system, a high-trust account could be sold along with its authority to a bad actor. Hopefully, if that happens in a way that produces a really negative result people could respond and remove their support.