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RE: My Direct Marketing for Houses is Working
Direct Marketing is a great, but sometimes time consuming, and less effective way of reaching leads. Have you done any experimentation with Facebook Ads? It may seem odd, but there are a lot of the elderly on Facebook, and we have a hunch that many of them aren't being targeted for others ads. This could mean you've got a nice, low competition ad market where you could get a much better ROI!
We do use Facebook as well!