Real Estate Marketing Hacks-What every Real Estate agent and investor must know.
How well do Real Estate organisations and investors pull in their resources into social media marketing? You either fo digital or you go out of business. Let's learn how you can dramatically boost your brand influence and client bsae through social media marketing...
You can drastically increase your client base and your competitiveness in B2B marketing if your organisation can invest on Facebook, Instagram, LinkedIn, Pinterest, Youtube and Twitter marketing. I often advise my clients to begin with Facebook and Instagram and the result has been staggering.
A research by NAR, shows that 51 percent of homebuyers use YouTube as the most popular video medium when researching listings. Isn't that amazing?
Twitter, for example, is considered one of the most engaging social media platform, with NAR giving the advise that real estate agents should post up to 10 times a day, Industry-related articles, pictures/videos of listing, personal comments about real estate, Links to your blog posts on their page.
Real Estate is obviously an industry that’s very competitive, having a strong social media presence is essential to finding new clients. Real estate is about relationships. A strong social network helps establish brand identity and makes potential customers feel that the agent takes their job seriously. Real estate social media marketing just works.
RULES FOR REAL ESTATE ORGANISATIONS ON SOCIAL MEDIA MARKETING
Social networks are all about connections, a valuable commodity for any real estate agent. Follow these tips to excel in social media marketing. Seems everyone uses social media for personal exchanges. But the rules around the business use of social media are completely different. An endless stream of posts about how many houses you sold last month will only annoy people.
Make a plan:
You've got to define your aim, what you hope to achieve, how and when. Be specific. I will advise you get the service of social media marketing strategist for this. Real estate industry website RIS Media suggests you plan out the content you’ll post in order to stay focused on your goals. You want to establish yourself as a trusted, educated and well-respected professional in the real estate industry, so active and consistent posting is a must.Decide which platform to use
Every social media site has a different purpose and serves a different demographic. There’s no reason to spend time posting on a network that won’t put you in touch with prospective buyers and sellers. Start with one network and focus on developing an active presence on it.Use hashtags
Especially if you to penetrate the market through Instagram or Twitter.
Include high-resolution photos.Using effective hashtags will attract even more potential customers to your social media page and gain more views. Examples of hashtags could be the city, residential neighbourhood, your business name or slogan. And if it is Instagram, it can as well help grow the numbers of your followers.Engage with your audience
Audience engagement is core. If obviously, you would have the time to manage your online presence, then get the service of a social media manager. You need some to reply to comments, messages or you can build a chatbot to help you out. Do not just use a thumbs up on Facebook or a heart on Instagram or Twitter to show someone you like their post or appreciate their feedback. Instead, take the time to engage with them by writing back in the reply sections. Spark a conversation! Like personal relationships, a strong online presence takes effort and time to grow. With the right real estate social media marketing strategy — and your content, passion and enthusiasm — your business will be brimming with prospective buyers and sellers in no time.Include high-resolution photos
The sharper and more colourful the image, the better it will attract the eye. Make sure the image also has a business watermark so it shows you rightfully photographed and own the photo. If not, credit the source. Refer to this handy cheat sheet to resize images for various networks. Looking for high-quality photos you don’t have to pay for? Find them here.
Perhaps, you haven't taken social marketing seriously, It really works. Go ahead and set up a Facebook Page for your business, give it a good branding and hire a social media strategist and seek possibilities on how to penetrate the market.
