Reading "Market 4.0" (Chatper 2)

Rough English

Many firms studied "Youngs, Females, Netizens" in order to make a new marketing target.
The reason is that nowadays, most decisions are connected through Internet, Smartphone, and platforms. Especially, "Youngs, Females, and Netizens" are the main users in these decisions, so firms decided to make them as a new marketing target.

1. Youngs
   Youngs make lots of influence in most markets such as brands, advertisements, and platforms (etc...). The reason is that they are early adapters and trend setters. They used "IPOT" first time, and did Streaming Service of Netflix. Then many marketers are able to gather information of new products from the youngs who usually use new items earlier. Well, nowadays the youngs' behavior became new trend in all markets and sometimes they change trends.

2. Females
   Females usually make a decision accurately and seriously. They find information through Online&Offline and friends. So, it takes a lot of time to make a decision. On the other hand, Males do this process very simply. They limit the time to find information. So, they usually make the most suitable decisions during limited time. So, Females are called as a holistic shoppers. They consider technical and emotional benefits and also reasonable price. Also, they consider the value of their family, not their own value. In short, their decision can make influence to many communities and it can be a new trend of the market.

3. Netizens
   Netizens can be called as a expressive evangelists. Their behaviors can be expressed by blogs, facebook, and other platforms. They can spread news of the brands and also make a new content through Youtube or SNS.

"Youngs, Females, Netizens" are the main key of Digital economy. If you succeed in marketing, just choose them as a target.