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RE: How Steve Jobs Created a Forward-Thinking Culture at Apple - Book Club #18: "Steve Jobs"
I definitely see where you're coming from @lordjames, if a leader is not willing to be blunt when necessary in order to get his/her point across, then it can definitely be problematic for everyone involved. You did a great thing with this friend on Whatsapp, I'm sure he credits a great deal of his success to you (whether he openly admits it or not).