Is this what a "pump and dump" looks like?

Looking forward to participating in the new @LydianCoinLtd Token!

image from Paris Hilton official Twitter: https://twitter.com/parishilton

I may be wrong, but this just screams SCAM to me. I checked out their website: https://lydian.io

There is no information about their creators and anything for the team of advisors. I find that very odd. Unless I am interpreting this wrong, I am new to the crypto world and am not sure if this is common. However, to me this looks very fishy with the "celeb promotion" and lack of information. Do you agree? Or have some input of the legitimacy of this new coin?