We're living through the golden age of cryptocurrencies just not that of crypto usability. Wherever we navigate on the web, it is impossible not to come across some ICO news. Considering the huge potential that blockchain tech has, it is not surprising, but despite the flexibility and cost-effectiveness they are associated with, crypto payments are still far from that.

Both merchants and consumers hesitate to resort to crypto payments because they're time-consuming (taking up to 1 hour with Bitcoin) and costly for the merchant. This is where PumaPay steps in to solve the crypto usability problem.

Prompting a pull action over the blockchain, PumaPay innovates the technology behind crypto payments, by reversing the primitive push mechanism of crypto transactions. This equally helps reduce transaction processing time to seconds and facilitates traditional payment practices like pay-per-use, recurring payments, shared, single, and restricted payments, impossible on the blockchain before.

By doing so, PumaPay saves merchants between 3% to a whopping 15%, in some cases, with transaction fees and chargebacks that usually come with traditional means. Juniper also warns about the risk of fraud, with merchants standing losses of $71 billion in card not present (CNP). But fear not, PumaPay is here. Allowing merchants to initiate a pull request, which directly targets the client, PumaPay eliminates all middlemen, simplifies transactions and makes them irreversible. Subject to the client's approval, 'pulls' may occur regularly or one time only (with single payment scenarios like a dinner out), ensuring that the merchant gets paid when the deal is done, thus eliminating chargebacks, associated bank fines, and fraud.

With a flexible technology built around SDK and API, PumaPay integrates easily with any kind of merchant platform, while allowing merchants to design their own transaction depending on their business model. This enables crypto holders to pay for any kind of goods or services from monthly gym membership or magazine subscriptions to grocery shopping, travel tickets and anything that money can buy with PumaPay (PMA) tokens both online and offline. Versatile and scalable as it is, PumaPay makes crypto payments possible, providing crypto holders with a solution that is fast, secure and cost-effective to pay and get paid, helping channel the $500B crypto-capital existing worldwide into global economy, and turning cryptocurrencies into a viable means of exchange for goods and services.