IMPACTING YOUR TARGET AUDIENCE

Every speaker desires one basic thing. That is to get a positive impression on the audience. To achieve this as a speaker, u have to be IMPACTFUL. Give your audience that stroke of PERFECTION. Press those words of yours straight down into their hearts. Right there. Deep into their hearts. They will live to remember almost every word you said at that meeting, and yearn to attend every other of your meetings. If you want to be impactful any time you speak to your audience, then it is necessary to speak with great influence. When you come on stage, Own it, Manipulate it, Manage it, Be Bold and Confident to speak, Communicate with clarity, then you need to know that it is your responsibility to influence the audience and help them to act, think, or feel differently. Your aim should be to:

• Educate
Education is very important. You need to offer the audience with very extensive information regarding the topic that you are talking about. This is what ends up empowering the audience and it allows them to be knowledgeable and competent. One of the ways in which they can be able to remember the topic is to use short stories. With these, they can understand the topic in a broader perspective.

• Entertain
It is very important to have all the facts at hand. As you deliver them, make sure to face it all with a very good sense of humor. It lightens them up. Entertaining your audience is one of the most important things that can help you get the much-needed impact.

• Experience
One of the best ways in which you can help the audience understand is to get them involved. Allow them to interact as you go on with the topic. You can conduct some role-play, questions and answers segment, or even exercises. This helps them to retain it and understand it even better.

• Enthusiasm
The best way to achieve this is to vary your voice tone. Try to smile as often as you can and show some level of passion on the topic being discussed. Body language can be an effective way of showing that you are actually enthusiastic about what you are communicating to the people.

• Example
Be the leading example of what you are speaking about. When the audience respects and admires you, then you have really succeeded in this area. It is a great thing to have people desire to be just like you.

• Encourage
Offering support to the listeners also works to a very great extent. You need to show that you do believe in them. You should help them appreciate that they have their own capabilities and all of them can make it big if they work on it.

• Excellence
It is important to be responsible for excellence. This is the only way you can help the audience to be accountable and exploit their full potential. The audience should be given exactly what they should get, not just what they want.

• Expertise
The best way that the target audience will be influenced is if they see that you are an expert on the topic. Do not handle anything that you do not know anything about because it can be very frustrating. Concentrate on research, experiences, and background. This is the only way they will see you as an expert.

• Eloquence
Be eloquent. Express your points with confidence, clarity, and fluency. Make your points strong and forcible. Reinforce your message with visual aids and possible demonstration. If you forget your words, pause for a moment and remember your objective. While the words may not come right back to you, this will help keep you on track and may even help you to think of additional thoughts and ideas your audience will benefit from hearing.

• Visualize yourself succeeding.

• Begin by breathing.