My attitude to 'must read ' headlines

As a general rule any article I see with titles like 'must read ' or 'attention ' or any other caption calling on me to read or view it are the ones I definately will not view . My view is that the title should be captivating enough regarding the topic it is about that there is no need to tell people to read it . Let people decided for themselves if it Is something they must read . If the headline is about a topic I am interested in then I shall read it not because the author says so . Maybe my psychology works different to other people . Maybe I am been unfair . Anybody else find themselves the same ?