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RE: The Evolutionary Role of Gossip
Those who had a sense of being more competitive with their own sex had greater tendencies to gossip and were more comfortable doing so.
Funny: it seems that those injunctions aiming to throttle jealously - "don't gossip", "don't compare yourself to others", etc., also blunt the competitive urge.
When the focus is on survival, it's a lower consciousness modality, where one looks out for oneself and disregards cooperative means of living that are more in line with consideration for others as well as oneself. The merits of one's character and more positive traits should be viewed as more favorable, as opposed to simply badmouthing or lying about a rival in order to gain the attention of a man. Men can choose to see through such lower consciousness expressions and look disfavorably upon those who play such a manipulative game. The same for women, they can look past simple muscle and wealth status to a higher minded man with more a virtuous or moral character.