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RE: Changing Minds is Hard, Especially When Identity is Attached to a Belief

in #psychology8 years ago

That would be a good experiment to run. They only looked at what happened with the brain in contradictory information presentation. The role of emotions is tied to the response. Salience is required to attribute value, importance and weight for attachment to take place. Seeing which part was happening when relative to the neural activity would be interesting indeed. Thank you for the feedback.

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