The Psychology of Cult Branding - Converting customers into tribes

Who in marketing, or business in general for that matter, wouldn’t want to master the art of cult branding?

Really, it’s a bit of a no-brainer.

However, to do this successfully first you need to understand what cults and brands actually are, and how and why they came together in the first place.

Watch my short intro video on Snapchat:

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So, what are cults?

Read my article in full here to find out.

You can also add me on Snapchat for more interesting stories :-)