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RE: Consumption, sales & psychology
A very good point on relative comparison in decision making. It is very easy to fall for this in our day to day decisions. Even in our goal setting - we sometimes end of self sabotaging. I personally have fallen for this many times - it really takes a little awareness practice to stop, reassess our internal motivation and what our true intentions are before making such random choices.
Thank you for this thought provoking essay @dedicatedguy
As always, we need to put a little bit of work to get what we want, and with this its the same. I wouldn't like to be mentally tricked by something like this, and I bet everyone else think the same.
True that.