War of the Words

I like that summary!! We love to believe what we want to believe.

If you say something that is 90% true, and 10% believable fiction, people think ... well, I know that most of that was true ... so it must all be true. It's a tactic that's been used by marketing for years to nudge people in the right direction.

For me, the most memorable story I know of a similar phenomena was back in the 1930's, a man convinced some doctors that you need bacon for breakfast. The rest is history... (One Source there are many)