That topic is fascinating, but also a little terrifying - if we consider ourselves a sum of our memories...and now we see that these memories could be false...than our identity is in danger. Even worse - by researching that topic further, we will probably find more efficient ways to induce artificial memories...I read my share of Dick, so I can imagine consequences...
On the other hand, it could also be used for good purposes - if we could change bad memories into good ones, it will be a revolution in psychotherapy...but I'm probably going too far into sci fi territory. We only start to notice that phenomenon, we have yet to see what will emerge from that.