It's the rational mind vs the ego. It's a lot easier to identify the issue than it is to correct it. One of my yet-to-be-written pieces is about staking ego and how - for the sake of ego - it is often more important to be right than it is to make money. The financial stake can actually be kind of irrelevant.

Anyway, I won't rant. Just suffice to say that being aware of ones weakness is half way to addressing it, and I am trying to address it :)