Psych 101: Crayon Theory- The Psychology of Color
"Color provokes a psychic vibration. Color hides a power still unknown but real, which acts on every part of the human body." --Kandinsky
For about as long as humans have been around, they have been aware of the effects that colors have on emotions. Individuals may not be consciously aware, but they feel it, nonetheless. In more recent years, researchers and psychologists have studied color as a science. Whether a color is used to paint a room, to accentuate an outfit, or to create an image, the effect is felt by anyone who happens to take it in. Here are a few basics to color psychology:
Red
This vibrant color stimulates the senses. It gives off a certain level of energy and excitement, and it can increase a person's enthusiasm. Red is also known to induce a higher sense of confidence and to help them ward off insecurities or doubts. Additionally, red can stimulate appetite, making it a great paint choice for restaurants and kitchens.
The Chinese believe that, by painting the front door of your home red, it will invite prosperity to you and your family.
Orange
Orange is the most controversial of all colors because people either love it or hate it. Because of its strong association with autumn, orange is viewed as warm and comforting, especially the more muted shades. However, researchers have found that orange promotes activity and socialization among individuals.
In Christian religions, orange is used to represent "gluttony."
Yellow
While yellow is commonly associated with happiness and optimism, it can be toxic in large amounts. For instance, being in a room that is mostly yellow will cause the nervous system to become over-stimulated, leaving the room's occupants feeling anxious and uncomfortable. However, yellow can also help your memory, which is why highlighters are most commonly yellow.
In the world of medicine, yellow is an indication of a quarantine.
Green
Because green is so closely aligned with nature, people tend to gravitate toward it. It has a soothing quality that can help a person relax, which is why green is often used in hospital and psychiatric facilities. The color can help people combat depression and grief, and it can help individuals to gain a sense of self-control.
Bipolar disorder awareness campaigns use the color green.
Blue
Blue is seen as dependable and committed. It can aid in communication with others; darker shades are used to encourage introspection. Being in the presence of blue calms a person; their heart rate and blood pressure will lower, and some argue that it can help people sleep. Wearing blue makes a person appear to be more trustworthy. You are more likely to be hired if you wear blue to an interview.
Most people choose blue toothbrushes over any other color.
Purple
Historically, purple was favored by royalty due to its scarcity; even today, it often is associated with luxury. Purple promotes a sense of spirituality and calmness, and it can help you clear your mind. Purple also stimulates creativity, and it is favored by artists and other eccentric individuals.
The most valuable poker chips are purple and worth $5,000.
Brown
Like green, brown is associated with earth and nature. It can trick your brain into believing something is stable or secure, and it gives off a feeling of home or wholesomeness. Wearing brown can make a person appear to be more trustworthy and down-to-earth in a simple, unassuming way. Avoid wearing brown in professional settings if you are hoping to make a strong impression, as people who wear a lot of brown are more forgettable.
Dream interpreters believe that, if you dream of brown, you are going to have a significant monetary gain in the near future.
White
In most instances, white represents purity and innocence. When worn, this is especially true, which is why most bridal gowns and baptismal outfits are all white. However, when used in decoration, it can give a sharp, clean look when used in moderation. Large amounts of white, similar to how hospitals decorate, give off a sterile feeling. Using too much white in your home can make guests feel uncomfortable or anxious.
White is considered the color of mourning in such places as China and Africa.
Black
While considered a "powerful" color, black can represent emptiness and darkness when used in excess. When used in moderation, it can give a modern feel to any room. Black is also favored for clothing because it gives the wearer a slimmer, more sophisticated look. Most people associate black with heaviness, and they will assume a black box weighs more than a white one. Additionally, too much black can leave a person feeling depressed and lonely.
An "old wives' tale" claims that a woman will come back to haunt her family if she is buried in black clothing.
Gray
While gray may seem unassuming, it gives a sense of authority to its wearer. It is popular in modern architecture and interior designs for this reason. Whether used in clothing or decor, people see it as traditional, conservative, and dependable. If a person is around too much gray, though, they will experience a feeling of being unsettled.
The human eye can distinguish between approximately 500 different shades of gray.
People may think they choose colors based on personal preference, but research suggests that colors are making the decisions based on how the wavelengths interact with brain processes. Learning about these effects can help individuals determine how they want their home to feel, what messages they send in the workplace, or even which persona they may want the world to see.
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