Promote My Business: Guest Blogging

You can promote your business by writing content for other blogs. You’ll want to have a link back to your website or product in the article or in an author bio. By guest blogging, you share your niche expertise with others which elevates your expert status. The key to monetizing the traffic from your guest posts is to have retargeting ads on your store running constantly. So if a person lands on your website and doesn’t purchase, you can continue remarketing to them with your retargeting ad. When choosing websites for guest blogging focus on relevant and complementary niches. For a relevant niche, you might write guest posts on blogs within your niche that don’t have stores. A complementary niche would be one that has a similar audience but sells different products such as a sunglasses store partnering with a sunscreen brand. That’s why guest blogging is one of the ways that you can build relationships that may help you in the long run by developing business opportunities and connections, by setting brand value, and by link building.