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Sorry. If I understand correctly, you want to make your flyer some worthy. so if someone has your flyer, he owns the steem which is connected with this flyer. Thats what you want to do? right? or do I get it wrong?

You can realize that with a paper wallet. 1. Create a QR Code of the wallet 2. Put that QR Code at the flyer ^^ https://en.bitcoin.it/wiki/Paper_wallet

that would be the solution closest to the blockchain. I only have my concerns with it, you see, you dont understand it directly :D whats about the people who already have problems with, computers, social media the whole internet / web stuff ... they are totally overwhelmed with QR and Steem and SB and Cryptocurrencies ... and and and

I hope I was able to help you just a little bit to understand what i am talking about :-)

// edit

the other two solutions are easier for non tech people

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