hehe well more or less, maybe it's also sometimes about how many words you use to convey something in a sentence more than actually how much time you spend on it. It can be hard to develope an objective standard for such things thoughs.

By more space, I mean break things up a little more often, create more paragraphs, insert a stylized gif header sometimes rather than the regular text header. But also this can be hard to pin down and is also something that might just be your style of writing. Changing it could actually make very little sense if that's part of your copy-writing skill.

I know several marketers here write posts that I would never try to write and that I wouldn't read unless they came from them personally. :p I guess it's not quite universal which style works for who.