PDATA – PLATFORM TO SECURE TRADING OF PERSONAL DATA

What is Personal Data?
It’s any kind of data that we are producing every day anyway, this can be how you browse the internet, what you buy online, data from wearables or how you use your smartphone and way more.
Today Data Brokers collect personal data from consumers without their knowledge & consent and sell it to companies for huge profits. They are violating consumers data privacy and don’t even compensate consumers. As a result, consumers are starting to protect themselves by refusing to disclose their personal data or by providing fake information.
The effect is that companies are getting less data in lower quality, the current model is broken and both companies and consumers lose.
Innovation – Overview
Today companies worldwide desperately need to know their consumers, they need human insights and personal data from consumers to design innovative products and services and to better marketing and sales activities. Therefore, Personal Data is the oil of the 21st century.
Here is a revolutionary idea regarding securing personal data of the consumers.
They started with OPIRIA and PDATA tokens, they are building a decentralized marketplace for the secure trading of personal data based on the blockchain.
OPIRIA-Platform enables consumers to create a passive income stream by monetizing their personal data. Companies can buy personal data directly from consumers and compensate them with PDATA Tokens.
PDATA Token is the currency that expresses the value of personal data and enables its exchanging by using smart contracts on the blockchain. OPIRIA platform will connect consumers and companies globally and become the world´s largest decentralized personal data marketplace.

Value Proposition
The OPIRIA Platform provides:
Consumers Companies

1. Full control over their provided personal data
2. Protection over their data privacy
3. Proper compensation for the provided personal data 1. Motivated consumers willing to provide personal data
4. Accurate personal data
5. Quick and easy access to high quality personal data
6. More specific personal data, such as tracking data from wearables, smartphone usage, browsing behaviour on the web
7. Better decisions when designing new products and services
8. Better targeted marketing and sales activities

How it works

It basically works as PDATA token ecosystem which consists of consumers and companies make easier to a two-sided token economy. Companies purchase personal data directly from consumers by compensating them with PDATA tokens.
Above pictorial presentation which shows 3 segments. They are Consumers, OPIRIA token, and Companies.
OPIRIA token – It is a fully transparent open marketplace for the secure exchange of personal data without any mediator. The PDATA token puts value in personal data and creates a currency that exactly expresses their value.
Consumers – Consumers receives PDATA tokens for providing personal data to companies. Consumers have that authority from which they decide who can get access to their data. Due to blockchain, consumer’s identity and data privacy is fully protected.
Companies – Companies get quick and easy access to personal data from consumers by compensating them with PDATA tokens. The companies receive the data of motivated consumers. This means that the information they receive is more accurate high-quality personal data. For them it is quick and easy to access. All of this allows the company to make better decisions when designing new products and services. It also allows them better targeted marketing and sales activities.

Uses of the PDATA token
PDATA provides uses for both the companies and the consumers.
Uses for Companies Uses for Consumers

1. Companies buy consumer’s personal data from the database with PDATA tokens
2. Companies spend PDATA tokens to send surveys to consumers and receive personal data
   1. Consumers receive PDATA token for selling personal data
3. Consumers receive PDATA tokens for participating surveys

Problems & Solutions
Problems – Consumers are facing problems from data brokers which they collected their personal data without their knowledge and consent and sell it to the companies to make higher profit. The fear which came into the mind of consumers about hacking their personal private data which are benefitted to the hackers.
Solutions – Providing solutions of secure trading of personal data of consumers with the help of blockchain and with PDATA breakthrough model which enables companies to gather new and unique data streams by using Eye-tracking emotional analytics and gathering data from wearables that means with PDATA both the companies and the consumers win.

The Team
Dr. Christian Lange – Founder & CEO – He is Technical University of Munich alumni. He did Master of Science in Mechanical Engineering and One Ph.D. in Human Factors and Ergonomics.
Marlene Gagesch - Marlene obtained a Master´s of Science in Computer Science from Friedrich Alexander Universität Erlangen-Nürnberg. Her specialties include scalable software architecture, requirement engineering and management of international software teams.
There are 2 teams which are working for them. They are OPIRIA Sales Team having 4 members and OPIRIA Software Development Team having 9 members. Remaining are Advisors.
Token Matrix
Total Supply ¬– 750,000,000
Distribution
● Issued: 60% of the coins will be issued for the TGE
● Development Fund: 13% will be used for data purchase and community development
● Company/Team: 20%
● Advisors: 5%
● Bounty: 2%

Verdict
OPIRIA is an existing platform which use by big companies like Mercedes Benz, AUDI, BMW etc. PDATA is providing profits to both consumers and companies with the help of OPIRIA platform. By using this platform, companies better understand their consumers can build smarter products and services that meet the consumers need and want. Consumers also get benefitted for getting safe and secure trading of personal data without any middleman. So, this is a beneficiary and advantage platform for both consumers and companies.

Website – https://opiria.io
Twitter – https://twitter.com/PDATA_Token
Telegram – https://t.me/PDATAtoken
Whitepaper – https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf