As privacy concerns grow and users become more aware, alternatives to Google and Facebook gain traction!steemCreated with Sketch.

in #privacy6 years ago

Screen Shot 2018-04-23 at 16.00.06.png

As users are getting more aware of the way data is getting used by hidden revenue business models, like those of Facebook and Google, they are turning more and more to tools that allow them to keep their data private.

On April 2018, the search engine that doesn't track you reached over 25 million of daily queries for the first time since it started, back in 2009!

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How does DuckDuckGo make money? What is its business model?

Mainly in two ways: affiliate marketing and ads. The ads it shows though aren't based on tracking but localization. In short, there is an option on DDG that allows you to say your location, however, once you get the result DDG throws the data away, instead of keeping it, like Google does.
See this: https://fourweekmba.com/duckduckgo-business-model/

I see! Thanks, that is very useful to know :-) But have you tried DDG ? How does it compare to google in terms of relevance of the search results ?

I do use it, especially when researching something as it gets me out of the filter bubble that Google creates when searching for something. Google is way more powerful. However, DDG has some interesting features, like instant answers, that in a way are like the Google's featured snippets.

I should try it and start using it a bit more often. I like to compare it to Google and eventually Bing.

Yes, there are quite a few alternatives out there. For instance, there is Wolfram Alpha, which is more a computational engine, which is cool too..

Yeah, I know that one. I think they have invented Mathematica as well.

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