Make the Art Market a Free Market - Portion.io

With every phase of technological innovation industries are poised to change. Unfortunately, the art industry has failed to keep up with many of the technological advances that can liberate art. The art market is still an industry centralized around a few big auction houses acting as self-appointed gatekeepers. If you don’t know what a free market is, please peruse this link.

Collectors are often led astray in the traditional art market. Traditional auction houses cater to collectors who have hundreds of millions of dollars, multiple yachts, and are considered “very important people”. To many auction houses, everyone else is considered a “very ordinary person”. Portion believes that this bureaucracy is bullshit and needs to change.

Portion is leveraging recent advances in technology to fix this broken industry. Portion will first cater to a new artform: scarce digital art. By allowing an artist to make any piece of digital media (images, gifs, audio, etc.) provably scarce, a new form of monetization and exchange is created. This medium empowers collectors to support and connect with their favorite artists in a peer-to-peer marketplace.

Portion’s grand vision improves the art market over the next several decades. Beginning with scarce digital art, progressing to physical mediums, and giving power back to the artists, Portion will enable anyone to be their own auction house.

Portion liberates creatives and collectors by eliminating intermediaries and bloated fees seen in the traditional art and collectibles industry. Portion allows artists to digitize media assets thereby giving them new means of expression and liquidation. By combining physical art and collectibles with the Crypto variations, Portion gives creatives a new means of digital expression and direct access to collectors in a way never seen before.

It’s time to re-imagine the art market. Look forward to more details in the coming weeks as we begin to reveal the Portion platform.

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