To do that however, they'll still have to come through the competition in today's crypto exchange industry.

Adding direct card purchases is becoming the norm across the industry, with many exchanges like Binance and KuCoin already adding similar functionality.
For Poloniex has partnered with the Simplex payment processor to allow customers to use their debit and credit cards to purchase bitcoin (BTC) directly from Poloniex. Luxury comes at a cost, however, with Simplex charging $ 10 or 3.5% (whichever is greater), on top of the usual credit card fees.