A very interesting discussion on structural control vs. exploitative freedom. I personally believe the unregulated market is a powerful force of nature (almost, though not fully culture) that we could reap great benefits from, as well as become its victims.
The biggest problem, in my opinion, is not control or lack thereof, but the age-old premise we are trying so hard to unlearn: that destruction is something desirable. Since nobody likes the destruction of themselves or their own stuff, what is to be destroyed is labeled "evil" in one of its many synonyms.
What is wealth, if not meeting all your needs and wants? But if you long to be wealthiER than others, it reaches beyond that into the realm of power and coercion over others. In other words: getting something without paying for it in return. This blatant looting is being hidden behind economic theory, just as it used to be hidden by racial theory a couple of centuries ago, and religious theory before that.
I think the best approach would be to put more "culture" into this force of nature, which is the market. Voting with your wallet! In a way not much different than what the patrons of local farmers' markets do: paying a higher price for produce because it meets additional needs beside the basics (taste, size, nutrition, etc). And just like you said, experimenting with various alternatives parallel to the mainstream economy.