Aw, the battle between authenticity and bullshit. I wonder how much this has to do with marketing and advertising. For example, an inoffensive style is a marketing tactic just like using vague, positivist bullshit. At the same time, authenticity sells just like bullshit sells. Your post is a great example of someone venting their frustrations in a trustworthy and endearing way. We are forced to choose how we market ourselves online and this premeditation can be "opportunistic". Ideally we would like the authentic shit to succeed and the bullshit to fail, but either way, there is money to be made.