Ahhh... the individualism bogey, but hey this bubble is bursting faster than you expect it to. Yes, a large number of people still will do anything to achieve their own interests, but there is a limit to that, a self-devouring snake cannot continue to perpetually self-devour. This apotheosis of capitalism and its assorted evils are already behind us (bear with my optimism), people are waking up and realizing that we're capable of being better. FFS even the neo-con poster-boy Fukuyama has made an about-turn. Interesting times to live in.