If you are concerned about recent news about Super Mario Run, you should have known that all business reviews are very pessimistic or at least not optimistic.

Almost all the media are making similar conclustions that Super Mario Run did not meet market expectations of the public. Some sharp media will simply conclude Super Mario Run is the biggest failure of 2016 mobile games.

People always choose Pokemon Go, another game invested by Nintendo, as a comparison. And we will find Super Mario Run is far far away from the huge success of Pokemon Go. Let's forget about the super successful Pokemon Go, take some other successful mobile games in 2016: Clash Royale, Fate/Grand Order, etc. No matter which one you compare, Super Mario Run seems to be far far away from being "expected".

According to a recent report, Super Mario Run has downloaded morethan 90 million times and paid players have been more than 3 million. In the entire mobile phone game, and even the history of the game, Super Mario Run is also known as the marketing efforts, the most outstanding one of the games, probably only with the Nintendo from Niantic production and operation of the Pokemon Go promotion Can be compared with. Super Mario Run starting only Apple platform, Andrews so far not on the Apple platform by the Apple official strong push in the entire store from the scheduled count brush list; after the sale is dominated every day on the home page, repeatedly push to inform each Users, for fear that we do not know Super Mario Run landing the phone.

So, what are the results of these downloads to gain? According to Appannie's estimate at the end of December 2016, Super Mario Run had about 65 million downloads, and $ 25 million in worldwide revenue, which translates into 2.5 million paying subscribers; the Wall Street Journal's estimates are more optimistic, Million downloads, and $ 30 million in worldwide revenue. In other words, 250-300 million sales, and 25 million -3000 million in total revenue. Because Super Mario Run is a one-time unlock game, this also means that the game's total revenue.

In other words, Nintendo has installed the largest number of mobile phone games ever installed, but only reached the income of other popular games ... ... a fraction. $30 million may sound a lot of success in the eyes of a small game company, but also equals a month's monthly income of these popular games, or even a weekly income. And for Super Mario Run, if there is no follow-up content updates, this will certainly be the game all the income of the life.

Now you can understand why we all conclude that "did not achieve the desired success" of the media. Under the above pressures, Super Mario Run leads Nintendo lose 40 billion in stock market. Nintendo president Tatsumi Kimishima said Nintendo will release the Android version in early 2017 to heat up the craze of this game from millions of fans. Download of Super Mario Run APK will be available here so you don't need to have a Google Play account.