You Are The Feed

You are the feed
Didn’t you read the terms of service?

You are the content consumer

You are targeted
Tagged, Segmented
Retargeted

But you like it
And you’re ready
To checkout

You are the visitor
And you’re searching
For someone to follow

You opted in
Now you're ready
For conversion

You are the feed
Didn’t you read the terms of service?
Your mind is monetised
Outrage just IPO’ed
Shame got a performance bonus
And attention is the currency

You are the feed
And you like it
You augment your appetites
Algorithmically
Curate your conceits
Automate your aspirations

And it’s always refreshing

You like, you love,
You chat, you share
You meet, you click

And you buy
And you buy
And you buy

You are the feed
Your posts build
The walls
Around these
Strange gardens

You are the feed
What are your terms of service?

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Saadi Allan- Written October 2016