From The Archives: Creating a Lookbook for ETCFASHIONHOUSE (Photos + Video Recap)

In 2010 I was working closely with my good friend and photographer, Gage Young. Gage and I were taking on many art direction projects in the Orlando metro area, providing photo and video content for brands to take their mission to the next level.

One of these projects included an eccentric streetwear brand by the name of Embrace The Culture.

ETC had gained some notoriety and enlisted the likes of Gage and myself to create the content they needed for their new line of products.

Lookbook Images

Images captured by Gage Young in Orlando, FL

Behind The Scenes Reel

As with most projects I am ask to assist with, I had my 5D Mark 2 on me at the time in order to capture behind the scenes content of the photoshoot process. The lookbook came together quickly in the streets of Downtown, Orlando as seen in the video below...

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Ads I designed from the Lookbook Content

I was able to create several graphics for the brand to use based on the look book images that were captured that day.

At the time, Gage and I were operating under the brand 'The Undesigned' that we created in order to produce quality content for our consumers and clients. We ended up doing a collab tee with ETC in preperation of this project.

A magazine mockup

And my typical cinematic style movie poster...

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Thanks for looking!

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