There is a lot of potential for 50/50 collabs on this platform. 50/50 is a good starting point for negotiating one-off deals and in certain types of situations.

Note: For most industries and especially competitive ones it's important to have different allocations based on talent/skills/contributions + supply/demand. It is not easy to determine what that allocation is that will get everyone motivated, but it's important for a company to do that early and 50/50 rarely works in those situations. I think it's important for people to be realistic and aware of their contributions relative to others to find a split that works. Those who are the biggest contributers should get the largest rewards. In Steemit those that have created the platform and keep the network up should get more than others. If there is too much of an imbalance than users will leave, growth will slow, and other blockchains (Synereo/Akasha/Yours) will be more competitive. It's a balance that will be worked out naturally. If people contribute more: skills, talent, time, resources isn't it more fair that you get more? I think 50/50's get the ball rolling when people are unfamiliar about each other's potential contributions. I think it's also important to be able to agree and learn to accept uneven splits as well.