When 8-10% of the population within a polity revolt against their masters, the polity enters the dangerous zone of "revolution." In a world of near-instant communications, how can states prevent their ill-educated, over-emotional rabble from storming the parliment with pitch-forks? How can we maintain social stability in a reality of constantly shifting technology and economic activities? How can the nervous energy of the discontented rabble to channeled away from their overlords?

In the past, a foreign boogieman served the purposes of distracting the ignorant, but the in current world, distant, abstract, external foes are no longer effective. Especially in an era of nuclear power, miscalculation may result in too high a cost. Thus, we devised social media shaming and internet trolling as a method for social stability. As long as the fools believe their "hashtags" and internet comments are "making a difference," our employers no longer need worry concerning civil revolt or disobedience. The fools can be easily distracted and directed towards "issues" to bicker on the virtual world, while our employers govern the real world. Those who rule understand that the virtual world has little to no impact upon reality, and those "revolutionaries" are effectively and efficiently neutered from accomplishing any thing of real value, typing away maddly on their keyboards and purchasing digital phantoms to "undermine" the "banking cartel."