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RE: Becoming emotionally bulletproof
I think a good example of people who are good at is are successful sale people. They really need to know what they want, understand how they themselves are movitivated and think, how their prospects are motivated etc Believes are created based on values. If you know what a persons values are, you can know what they will believe in, and how they build their model of the world.
Yep, game theory. Good sales people are able to understand what makes other people buy and often it is because they have worked it out in themselves and through observation and trial to confirm. Manipulators.
People should assume that behind every click they make, there is a team of behavioural psychologists prompting it.