Yes I know Jim Rickards work, I've been following his material for a few years now.

As to whether people are aware or even care (rhetorical or not), at this point it looks like most people haven't made the connection between why they are poor and the petrodollar. But when they do, the game is over for the big banks and governments.

It's just a case of making people aware, and start talking about it. With the speed of the internet it shouldn't take decades, perhaps only a few short years?