So stale
Howdy,
People ask me this all the time.
“Is content really important for a B2B business?” or “How often should I be posting on my blog?”
And so, today I'd like to take a moment to provide an honest answer.
At the very least, if you run a B2B business you should be posting original content every two weeks. Your posts should be somewhere between 600 and 800 words, and they should naturally guide your reader towards becoming a client.
You see, it's not just about posting exceptional content. After all, unless you run a charity organization, your goal is not just to teach. The purpose of your content should actually achieve two major tasks:
- Establish yourself as an expert in your field
- Push the reader towards the sale
Fail to accomplish either and your post is worthless.
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Yours,
Dennis
Listen. Think. Do.