PDATA - Personal data brokerage by Opiria

cryptofunk (64)in #pdata • 8 years ago

PDATA The first Ethereum blockchain based marketplace for the secure trading of personal data. PDATA creates a central marketplace where businesses can buy personal data directly from consumers without any middlemen. On the platform, Consumers' anonymity and data privacy is protected. They get control over their personal data, and are properly compensated. Businesses get quick and easy access to tailored, high quality consumer data. It is a win-win for both.

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Companies worldwide need personal data from consumers. With better insight into consumer habits, they can design better goods and services, with targeted marketing and sales activities. The Data brokerage business is worth 250 billion USD/year and they are often collecting and selling personal data to companies without consumers’ knowledge, consent or any compensation paid to them. Consumers are rightly worried about their personal data security and take actions to protect it. Just think of some of the hacks that are known e.g. http://money.cnn.com/2018/02/09/pf/equifax-hack-senate-disclosure/index.html. This makes it increasingly difficult to get the required data with the necessary quality. In addition the General Data Protection Regulation GDPR of the European Union becomes enforceable in May 2018 and will make it even more complicated for data brokers to collect personal data.

Token Usage

Earn PDATA / Payments (to)	Spend PDATA / Purchases
Consumers who give access to their personal data	Buy consumer´s personal data from the database
Consumers who provide specific personal data to companies on demand	Request specific personal data from consumers

Whitepaper
Executive Summary

Token Details

650 Million PDATA tokens
Pre ICO until March 25th 2018 ($0M - $2M USD: 50% Bonus, $2M - $5M USD: 45% Bonus)
Main ICO begins March 26th 2018 (Day 1 of the ICO the bonus will be 40%. Each day the bonus will go down by 1%
down to a minimum of 0%.)
Ends either with $19M USD worth of ETH/BTC hardcap reached or on May 7th 2018
All Smart contracts where applicable will follow the ERC-20 standards.

They have a working product, with existing customers and revenue.

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