PDATA: Using blockchain technology in promoting globally decentralized marketplace for reliable and unambiguous trading of personal data

adeyod (42)in #pdata • 6 years ago (edited)

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INTRODUCTION
Data is a very important part of our personal, professional and business life nowadays. Data brokers have various ways of having access to consumers data before now. Some of the ways are to collect data of consumers from a number of public and private sources like from the courthouse data, cookies on internet and loyalty card programs. Typically, brokers create profiles of individuals for marketing purposes and offer it for sale to businesses who want to target their advertisements, classified ads, and special offers.

As the world population grows and coupled with the increase in business activities, there is an increase in the desire of companies in knowing the data of customers so as to guide the company in creating products that can appeal to customers thereby increasing sales of the company. These and many more challenges are what PDATA has come to find solutions to. PDATA has come to bring innovation into data processing by creating reliable and unambiguous marketplace using blockchain ecosystem. PDATA has given consumers the opportunity to sell their personal data for money without the involvement of any middleman. PDATA is one of the first companies using blockchain technology to offer people money in exchange for their personal data.

PDATA platform is an open, secure and transparent platform, these attributes motivate customers, give customers total control over their individual data, make them anonymous and allay the fear of data insecurity when compensating customers for the information given. These also help companies in getting the required data as at when they need it, companies now have access to qualitative and valuable data and it also influences good decision making as per the product or service to offer customers.

HOW OPIRIA/PDATA WORKS

FINANCIAL OVERVIEW
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CONCLUSION
The invention of PDATA is really a blessing in disguise to both customers and companies. Customers will now have the opportunity of making money through sharing their personal data. Companies also have the solution to the problem of sourcing data that will help in decision making as per determining the product or service that will suit the customers. Based on these points and coupled with the amazing team of experts behind this project, companies, and customers will never regret ever joining this project.

TEAM
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