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RE: Acrylic Fluid Art: YAP #38
It's a great idea, but I don't like to name my paintings. Let the viewer decide what they see; that's half the fun :-)
It's a great idea, but I don't like to name my paintings. Let the viewer decide what they see; that's half the fun :-)
I understand your perspective. However – as someone with 25+ years in design for print, with marketing included in my design education, plus experience running a café – I can tell you that people remember things with names better and will gravitate to titled choices.
For example, in our café, we offered hundreds of flavored coffees. We did this by stocking over 50 flavored syrups. But, just offering the choices for them to decide on their own sold little to none of those products. So, I created a menu of named coffee drinks combining our flavoring options. And then, we sold the crap out of all those flavorings. Offer someone cocoa and crème de menthe syrup for their coffee and they look askance. Call it "The Corsican" and they can't get enough (the combination was one of our top sellers). The same went for the chocolate in coffee; we sold very few; but, call it "Cappuccino au Chocolat" and it became our top seller.
I found the same to be true in the Starving Artists group. Named artwork sold readily. Unnamed artwork, not so much.
It's the same reason that generics in the store sell less than brand names. Intellectually, everyone knows most of the generics are made by the same companies who make the brand named products, but packaged without the brand name. Everyone still prefers a pair of Wrangler jeans to an unbranded or store brand pair of jeans at Walmart – even though the same manufacturer makes the store brand. Everyone still prefers to pay for the brand name.
Humans are weird. We need the names. We want the brands.
Thank you very much for taking so much time and explaining this in such detail. I can totally see your point and agree with it. So far, I'm hardly selling any pieces and I'm not actively looking to do so. It's a hobby. This, of course, is subject to change, and you can be sure, I'll remember your coffee story when the time comes. Thanks again, Denise :)